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Our understanding of societal and individual health is evolving. Increasingly experts are recognising the interconnectedness of the social, political, economic and physical determinants of well-being. Changing Minds communications strategy has been broadening its focus in response to this new understanding.
Our intention is to extend the reach of awareness campaigns – in this effort the notion of well-being is a powerful tool. Well-being avoids connotations of illness. An absence of well-being is not a personal failing nor is it an incurable condition (two common misconceptions around “mental illness”). People understand this intuitively and even though our definitions of what constitutes well-being may differ, we all aspire to having a greater experience of it in our lives.
Diverse City is an expression of the belief that interconnectedness and diversity are both expressions of our true nature and a roadmap to well-being.
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