Media Release: It Matters – Short Film Urges Kiwis to Stop Ignoring the Elephant in the Room
16 August 2017
Tomorrow at 9.00am the it matters! campaign will release the first of two short films starring
Neill Rea (The Brokenwood Mysteries, Scarfies, Go Girls and The Kick) and Sia Trokenheim
(Step Dave, The Dark Horse, Everything We Loved).
The films, created by Film for Change with assistance from Tigerstew Productions and
Changing Minds, suggest that New Zealand cannot continue to ignore the problem of a
mental health and addictions support system that is not working for many people in
New Zealand.
“Film for Change works to highlight issues that matter and we’re excited to have worked on
this project,” says CEO Helena Henare Coolen. “We also want to gratefully acknowledge
the generosity of the actors and crew who donated their time for this film. It took a lot of
goodwill from a lot of people, but it shows how important we all feel this issue is for our
leaders to address.”
At some stage in their lives, everyone is affected by mental health and addictions issues,
either in their own lives or in the life of someone they know. The it matters! campaign asks
New Zealanders to declare that when people want and need it, support should be available
for these issues. And it insists that this is an issue that should matter to every politician
regardless of party affiliation. To date the campaign has over 1,250 supporters and
51 political candidates from six parties have declared that it matters to them.
“We couldn’t have done this film without Film for Change, Tigerstew Productions and
Changing Minds,” says Marion Blake, CEO of Platform Trust. “We love the comedic angle
on a very serious issue that it takes a lot of effort to ignore.”
Taimi Allan from Changing Minds agreed and added, “we think that making sure there is
enough support available for anyone experiencing a mental health and addiction issue is
one of the biggest challenges we are facing as a country.”
it matters! is an initiative of Platform Trust, the national network of community organisations that support
New Zealanders by providing a wide range of mental health and addiction services and creating a positive
place for people experiencing mental health and addiction issues to live and work.
Media contact:
Marion Blake, CEO Platform Trust
Phone: 021 790 587
Email: ceo@platform.org.nz
Facebook: https://www.facebook.com/NZitmatters
Twitter: https://twitter.com/itmattersNZ
